Unrivalled return on investment - In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. According to studies, the return on investment for email is $35 for every $1 spent.
We recommend and encourage all brands to use email marketing for revenue generation and sales with instant impact.
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. You reach an already engaged audience. The GCI copywriters and marketers will deliver targeted messages to this audience.
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result.
The old ‘spray and pray’ method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to individuals.
Email marketing is easy to start, less complex to target your target audience or a warm audience. Putting time and investment into this already warm lead source is recommended to drive revenue overtime.
Another benefit is that this is easy to measure and easy to share. When done well, we see subscribers forwarding brilliant deals and offers to their friends at the click of a button.
We have hundreds of clients using our elite service to communicate with their subscribers via email.
Hire an expert to curate your email marketing at GCI MEDIA GROUP.